Profile of Jule Campbell, who founded the swimsuit issue of Sports Illustrated magazine and changed perceptions of women in media and ideas about beauty and the human body while building a publishing empire and empowering models. Includes interviews with models including Kim Alexis, Carol Alt, Tyra Banks, Christie Brinkley, Kathy Ireland, Elle Macpherson, Paulina Porizkova, and Cheryl Tiegs.